Do you know that most American users locate local companies through online searches and then visit the business or give them a call? Isn’t that a remarkable fact? That’s why the role of GMB, Google My Business Listings comes in. By optimizing your GMB presence, you can also increase the visibility of your brand and efficiently connect with prospective clients who are looking for your goods or services.

But are you aware of what google my business is? If not, then let us tell you. Google My Business is a free online directory where you can list your business to allow local customers to find your business easily.

Today, in this blog, we will tell you some easy steps on how to rank your business number one in Google My Business.

Create a Google My Business profile.

The first step is to build your profile on Google My Business. To do this, you have to log in with your business email and take the necessary actions. Once you have created your account, connect it to your business profile.

Complete Your Profile

Once you have verified your listing, the next task is to fill out all the required information. You may modify your profile directly using Google Maps and Do the following  steps:

1. Go to your business profile.

2. For the editing: Use Google Search to find “Edit profile.” Click “Edit profile” on Google Maps and navigate to “Business information.”

3. Keep in mind to click “Save” following each adjustment you make.

Details To Fill Necessarily

• Business Name
• Address
• Phone Number
• Website URL
• Business Hours
• Categories

You have to fill in all the above points and always make sure that you make use of consistent NAP on all the other platforms, which means your Name, Address, and phone number should be the same to create your identity.

Optimize Your Business Description

It is important to add a business description that is properly optimized. Add specific keywords to the description. Like, you should use a digital marketing company if you have a similar business. 

Choosing The Right Category

The category of the business is at the top of your listing’s details. Google provides a set number of categories, so selecting the appropriate ones is crucial. Be specific when choosing categories that accurately represent what your business offers.

For example, if you have a coffee shop business, then make use of a coffee shop or cafe in your category. You can also add secondary categories to describe your business more.

Upload High- Quality Images

People are always attracted to those listings that have added proper photos showcasing their products or services, whatever they offer. So, always make sure that you add attractive images to your listings.

Some Useful Tips

• Always add quality images
• Add 360 degree angle where necessary
• Make sure to update regularly
• Geo-tag your photos

Add Your Products and Services

When you are displaying your business, then it is obvious that you will have to show your products or services. It would help if you displayed quality pictures to show your products and services. Make sure to add the right keywords to their descriptions so that your business profile will appear whenever somebody searches for something.

Regularly Update Your Profile

Use the Google My Business postings function to promote events, news, updates, and special offers related to your company. These postings, which are displayed right within your GMB listing, have the power to draw in and encourage interaction from prospective clients.

Always Use The Right Keywords

It would help if you always used the right keywords in order to grab up the local SEO. Make use of location-specific keywords to rank in the location you want to target. Keywords can be used in your descriptions, posts, products & services listing.

Having a hold on SEO is essential, and that’s why at iYnix Digital, you can get the best search engine optimization services with which you can boost your local and online presence.

Get Reviews

A business that has reviews posted by customers is always attractive. Try to get reviews from your prior customers or new ones whenever they visit your business. This will create a sense of trust among other people, too. Also, respond to those reviews to improve your ranking. Google also suggests those profiles with better star ranking and reviews.

Ask Questions and Answer Them

Google here in GMB offers a section where you can add questions and answers that are relevant to your business. These questions can help your customers to get some more important information about your business. But make sure to optimize them well as anybody can here ask and answer the questions. So, it is important to keep an eye on it.

Keep Monitoring and Adjust Your Strategy

This one is last but not the least. You should always check GMB’s ranking. It is crucial to see what’s going on and keep a check on your competitors, too. Understand how customers find and interact with your listing.

Conclusion

So, by following the steps mentioned above, you can increase your GMB profile in Google search results. Also, focusing on providing accurate information, engaging content & excellent customer service. If you want to get professional services, then iYnix Digital can help you. You can connect with us to learn more about our services.