When you are searching for techniques to boost your SEO, you must have come across the term link posting. Also, you might have seen some advertisements that promise to create a number of links in some amount. 

But a doubt must strike your mind: Is this real or not? Will it help my website to rank or not? So, to clear up your confusion, we will today tell you what link posting is exactly. Is it a worthy technique or just a waste of effort for you? 

Let us begin with its meaning!

What is Link Posting?

Link posting is a process of creating hyperlinks to specific pages, documents, articles, or other content on various platforms. This can be any online platform such as Facebook, Twitter, Online forums like Reddit or Quora, other websites, blogs, etc. 

It can be done for anything, such as a product, a service, or online content. Although you might not see it, it can attract more visitors to your site or increase your website’s online visibility. For a while, it looks interesting, but you need to learn the truth behind this. 

You may have a question now; that is why we are saying this. Let us provide the answer. 

Truth Behind The Legitimacy of Link Posting

Link posting is a quick technique for increasing website visibility or attracting new users. But there are various aspects to this. As a digital marketing company, we got to know that it is not always about increasing users; it is about building credibility. 

Why are we saying credibility here? As we all know, Google crawls every link we post. Google always values links that are original, relevant, highly worthwhile, and trustworthy. 

So, when a business chooses an easy way to rank its website through link posting, it is only going to achieve short-term success. Building up links on different platforms online without the right strategy will not work long-term. That’s why you must create quality backlinks with an effective approach to achieve success. 

For an effective link-building strategy, you can connect with us. We are a digital marketing company in Noida that can help you promote your business online. As we were talking about some factors that affect the legitimacy of link posting, so here they are:

Some Ethical Considerations That Affect Link Posting

Relevancy: Relevancy is the first important factor that affects the legitimacy of link posting. This means that the links you create must be relevant to the content or discussion there.

Quality Content: The content linked should provide genuine value, whether it’s educational, entertaining, or informative.

Avoid Spammy Links: You must not post excessive or irrelevant links, as they can seem spammy and can harm websites with negative consequences such as platform penalties or user distrust.

Creating Quality Links: You should always focus on creating quality links rather than focusing on quantity, as quality is always better than quantity.

So, if you keep the above points in mind, you can follow the right link-posting technique, which can yield fruitful results. Although this may be good for you, we have some other better alternatives. Let us provide those to you for a better approach. 

Some Better Alternatives to Link Posting

As you know, link posting can give you short-term success, but if you are looking forward to long-term success, these alternatives can help you. 

Link- Building

Although link building and link posting sound the same, there is a major difference in their approaches. Link building is about getting reputable websites to link back to your site, which boosts your site’s authority and helps improve your search engine rankings over the long term. Whereas when we talk about link posting, it is a quick way to get engagement just by posting links on different platforms online. 

Advantages of Link Building

• Link building helps to create credibility for the website for the user.
• It helps to rank you higher on the search engine result page.
• Consistently earning high-quality backlinks can increase your site’s domain authority.
• Quality backlinks help search engines to index your new content more quickly.

So, if you want long-term success, you should opt for link building, and if you want to get immediate traffic, you can go for link posting. Also, with link building, you can create trust and credibility, which is a missing factor in link posting. 

Guest Posting

Writing an article & publishing it on someone else’s website is known as guest posting. It’s similar to contributing as a guest writer to a non-your website. The primary goals are reaching a larger audience, imparting your information, and constructing backlinks to your own website.

Advantages of Guest Posting 

• Writing for another website exposes you to their audience. This promotes your website and helps more people find it.
• This tactic can provide you with high-caliber backlinks.
• Having your work featured on reliable websites is a sign of expertise in your profession.

Should You Go With Link Posting?

The ultimate answer lies in your choice, but link posting is such a thing that it would not provide you with more fruitful results. Also, to ensure its legitimacy, one should focus on some factors that are mentioned above. However, if you want long-term growth for your business, the other two techniques are a much better alternative to link posting, and you must use them in your SEO strategy. Also, Iynix Digital, as a search engine optimization company, can help you craft a plan that aligns with your business and will provide you with long-term success.